SMS/MMS
Content Policy

Last Update January 15, 2026

NovumCloud Technologies (“NC”) is committed to providing high-quality messaging services while preventing spam, phishing, and fraud. To meet these goals, we follow CTIA messaging guidelines, the Short Code Monitoring Handbook, and Twilio’s Code of Conduct. These policies apply to all SMS and MMS messages sent through the 3CX App or other NovumCloud provided tools.

Note: Additional policies, regulations, or laws may apply. This document does not constitute legal advice. We recommend consulting your legal advisor to understand your obligations.

Enhanced Business SMS

Users of Enhanced Business SMS must follow NovumCloud’s Terms of Service and Acceptable Use Policy.

Guidelines

  • Limit sending to 30 messages per originating number per minute.

  • Obtain written consent before sending marketing, promotional, or informational messages.

  • Avoid purchased or third-party lead lists.

  • Include clear opt-out instructions in every message.

  • Use branded domains for links and avoid link shorteners.

  • Complete required TCR registration before sending SMS messages.

Automated messaging

Automated SMS messages may only use numbers linked to a TCR-approved “Automated” campaign. Obtain express, logged consent from recipients before sending automated or promotional messages. Each message must include opt-out instructions (e.g., “Reply STOP to end”) and honor all opt-out requests.

Opt-in/ User consent

Consent must never be bought, sold, or exchanged. Only obtain consent directly from the message recipient.

Requirements:

  • Secure consent before sending the first message. Clearly inform recipients what messages they will receive.

  • Keep records of consent, such as signed forms or timestamps.

  • Reconfirm consent if the first message is delayed.

  • Consent applies only to the specific campaign or use for which the recipient agreed.

Opt-out

Include standard opt-out instructions in your initial message (e.g., STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT). Users may revoke consent at any time. After opt-out, you may send only one final confirmation message. Sending additional messages requires renewed consent.

Prohibited campaigns

The following campaigns are strictly prohibited:

  • Loan, mortgage, credit repair, debt relief, or debt collection offers

  • Work-from-home, secret shopper, political, alcohol, tobacco, firearms, or drug advertisements

  • Hate speech, harassment, or messages from hate groups

  • Fraudulent or malicious content (malware, viruses)

  • Similar campaigns to those listed above

Prohibited businesses include:

  • Indirect lenders, payday loans, or student loans

  • Companies promoting investment, gambling, or sweepstakes

  • Multi-level marketing or work-from-home schemes

  • Sale or promotion of controlled substances, Kratom, alcohol, tobacco, firearms, or fireworks

  • Sharing or selling SMS opt-in lists

  • Third-party affiliate or lead-generation campaigns

Carrier Fees and Account Restrictions:

Violating NovumCloud or carrier policies may result in:

  • Reduced message deliverability

  • Additional registration requirements and fees

  • Service suspension or termination

  • Pass-through fines (e.g., $1,000 for 10DLC evasion, $10,000 for content violations)

You are responsible for staying informed of all policy updates and legal requirements when sending SMS messages.